This was one of my favorite projects I did during my degree at AUT SOUTH. I decided to base my project on religion in particular the church I grew up in. So 4 elements were produced. This A4 Saddle Stitch publication (because doing a full booklet is expensive), posters, a Short video linked to this project, and a custom typeface that I designed.
So I went to my church which I grew up in (Saint John The Evangelist) here in Otara to do some shots of the interior and I was blown away by the renovations that occurred at the time. This was also the last time me and my brother did anything together because he passed away the following year.
So I went to my church which I grew up in (Saint John The Evangelist) here in Otara to do some shots of the interior and I was blown away by the renovations that occurred at the time. This was also the last time me and my brother did anything together because he passed away the following year.
Kate Bush was also integral in this project because of the song RUNNING UP THE HILL which mentions God.
The song itself has often been misinterpreted. Bush herself has said,
"I was trying to say that, really, a man and a woman can't understand each other because we are a man and a woman. And if we could actually swap each other's roles, if we could actually be in each other's place for a while, I think we'd both be very surprised! [Laughs] And I think it would lead to a greater understanding. And really the only way I could think it could be done was either... you know, I thought a deal with the devil, you know. And I thought, 'well, no, why not a deal with God!' You know, because in a way it's so much more powerful the whole idea of asking God to make a deal with you. You see, for me, it is still called "Deal With God", that was its title. But we were told that if we kept this title that it would not be played in any of the religious countries, Italy wouldn't play it, France wouldn't play it, and Australia wouldn't play it! Ireland wouldn't play it, and that generally we might get it blacked purely because it had God in the title"
