One of my favorite projects to date during my time at Yoobee in which we did a poster campaign for any food outlet we desired and I choose fast food chain Rallys in California because of one interview by Grammy Award Winning rapper and musician Tyler The Creator who was interviewed by Canadian interviewer Nardwuar.
You can view the segment here
Thinking to myself I wanted to honor a request from the greatest musician alive, this is what lead me to doing this poster campaign.
Reflecting back, I loved doing this project. It kept me aware about colors used in Food especially reds, browns and greens that tend to trigger endorphins on a unconscious level.